Enter the Treasury, Etsy’s hidden gem. The Treasury is a Flash-based application that allows Etsy members (site registration is free) to create their own favorites lists and share them with everyone else. Etsy calls these volunteers “curators”, a very apropos title. A quick inspection of the Treasury immediately suggests a boutique experience: each item has been hand-selected by a caring, human editor. The results are stunning: the Treasury is a visual feast. Item photographs are sumptuous and artfully arranged. The Treasury is often organized around a color or theme, so selections relate beautifully to each other. It’s a pleasure to simply browse through the Treasury listings, realizing that the true treasure lies in the discovery of gorgeous items that would otherwise have been buried in the depths of the category pages.

The finest Treasuries are selected by the editorial staff at Etsy for promotion to the site’s home page, guaranteeing precious pageviews for the selected items. Many regard appearing on the front page of Etsy to be the highest honor for a shopowner and display “I made it to the front page on Etsy!” badges next to their featured items.

The next time you’re in the mood to browse through the best of the best of the handmade world, check out the Treasury on Etsy. You may find that you’ve uncovered something truly special.

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